The three bridges of life – who I was, who I am and who I want to be.
Together they create our social identity comprised of our life’s experiences, other’s judgement (how we believe others see us) and our social comparisons ( the way we want others to see us.) Altogether, they cause us to walk around with an extremely skewed sense of identity… to say the least!
The role of addiction always plays heavily into this. Those lies believed about ourselves and acted out, result in a form of bondage. One of the many layers of impediments to true freedom in Christ. Only in a relational Christ centered discipleship atmosphere – to live with, to learn from, to live like can these issues be effectively dealt with.
Some time back, I was running an errand with a student. He began to tell me about his life – where he had come from, his family, and how his decisions had brought him to the Men’s Ranch. What struck me as most, was that this student strongly voiced, “after four months here at the Ranch, I finally realized that I really didn’t have a drug problem as much as I had an attitude and a bad way of thinking about myself and the world around me.”
Cincinnati Teen Challenge is now Cincinnati Challenge Ranch! In the letter below, our Executive Director, George Martin explains:
To: Friends and Family of Teen Challenge Cincinnati
Fr: George Martin
Re: ministry rebranding
You may have already been made aware or are surprised to see by now that we have rebranded. The idea of rebranding TCC has been kicked around for the past six years. Primarily, if not exclusively, for the need to resolve the confusion between the word “teen” and operationally being an adult center ages 18 and up. Those ‘legacy’ supporters, such as myself, both identify with and endear the David Wilkerson Teen Challenge name! No confusion to us – we grew up reading The Cross and the Switchblade!
But the seasons and times change and along with it the need to remain relevant to the population we are called to reach. So, on one hand – 50 years positive, name brand association with David Wilkerson and an established national association (recently rebranded to “Adult and Teen Challenge”). Contrary to this, is the near constant confusion and sometimes viewed as, deceptive implication we are serving youth. This happens regularly, in the court system, in fundraising and most importantly the refusal of a potential intake saying they are not going to a place called “Teen…”!
At the Fall 2021 board meeting, I recommitted that I would establish a
committee and refocus on the rebranding issue. We also put together a
survey to help guide our creative and decision making process. At the
following February 28, 2022 board meeting, we presented a new branding
solution addressing the following:
• Remove brand-actual operations confusion.
• Maintain continuity with roots of where we came from and who we are.
• Remain an accredited affiliation with Adult and Teen Challenge USA.
• Leverage established “Cincinnati” home base.
• Umbrella name so as to combine Men’s & Women’s ministry.
• Create Fresh Look enhancing operational identity.
• Provide an opportunity to reconnect and have a farther reach than our existing donor base and potential intake resources and candidates.
I hope it is clear. We are not launching a new ministry, but simply a new look. Same walk with a new set of clothes. Ever true to our roots.
In His service,
Cincinnati Challenge Ranch
I was the fourth child out of six and was born and raised in Covington, KY, just across the river from Cincinnati. My dad was hurt in the military and we had to survive on a fixed income, so if I wanted something, I had to find a way on my own to get it. From an early age I started selling drugs and worked as much as I could.
I always thought if I could just get enough money or stuff, people would like me, and I would be loved. All this did was leave me empty inside and always looking for what would fix me.
With enough hard work and knowledge, I was able to start my own company, so to the world I was successful – but I was still missing something. I swapped addictions until God was the only thing I hadn’t tried.
My whole life I loved a challenge, so when my pastor pointed this place out, I agreed.
Then we called Jeremy Long and he told me that Cincinnati Teen Challenge Men’s Ranch makes warriors for Christ and that it was not a rehab, I was in! When I got to the Men’s Ranch it was a culture shock. The love that was shown to me and the way they lived life was unlike anything I had ever seen. They loved me in spite of my wrong doings and of what I could do. This is what really challenged me to change. The times I thought I should get punished, we prayed. I realize now that the true heart of a warrior is made from the inside out.
Life changing. On top of that I completed my GED there proving I can now do hard things in Christ.
Lord, help me to show this kind of love to everyone I come in contact with!